Gap Rebrands. Default Gradients Everywhere Rejoice

Dropping its time tested and 20 year old logo, The Gap (now simply GAP) has re-branded with what may be the most boring re-brand since… ever really. Dropping their iconic stretched serif logo for one which is remarkably like American Apparel’s logo (also Helvetica, also black, and also tightly kerned) What I find most confusing… Continue reading Gap Rebrands. Default Gradients Everywhere Rejoice

Published
Categorized as Opinions