Books Culture Design

Mouse V Gherkin

Iconic architecture

The cultural differences between the UK and the US still astound. On recently visiting London, I noticed that Charles Jencks’ new book, Iconic Architecture, was bedecked not with mouse architecture as in the US (Frank Gehry’s Disney thing in LA), but with a highly amusing and pyrotechnic rendition of Norman Foster’s St. Mary Axe building in London, (known as the erotic gherkin to Brits) about to go into orbit. Are we in America taking ourselves too seriously? As a book designer among other things, I am sad that Rizzoli could not entertain such an entertaining (and Iconic) cover here. (On the subject of two cultures divided by a common language, gherkin in English translates to Pickle, like the thing you put in sandwiches, in American.)

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