In 1968, our colleague and Wyman/Whitehouse partner Lance Wyman created the now-famous Mexico Olympics logotype. So memorable it has become the de facto logotype for the country in many instances. This typeform was informed by the concentric structure seen in Huichol wool thread panels and spiral Pre-Columbian stone carvings. At the TEDx conference in San Miguel de Allende this year, the theme of the conference Future Now was titled by designer Lynn Rawden in Ideoma Liner, a typeface designed by the Ideoma Communications Agency, a new typographic interpretation of this cultural reference and an exciting continuation of the theme.
This year’s TEDx in San Miguel was packed to the gills, and predominantly with young people, many of them local students. Here, Xavier Fux speaks of Urban Agriculture as a promising strategy for the new Millennium. Other contributors included Sara Hoch, who has successfully dedicated herself to the revival of the Mexican film industry, and, as Director of the Guanajuato International Film Festival, is responsible for an extensive new headquarters for GIFF here in San Miguel, construction of which will begin in January, and which will include two auditoriums and extensive film, video, and sound production and post-produchtion facilities.