Fruits of Our Labors


As designers, we are more used to clients throwing this stuff at us, so the basket of fruit above which arrived at our studio today, politely and in edible condition, and from a very wonderful client, was very much appreciated. It is particularly nice when clients appreciate (presumably) what we do for them. In this particular case, an annual report for the Literacy Assistance Center in New York (we also designed their website). One unique aspect of this piece is that to keep costs down for this not-for-profit organization, we put the President’s letter and financials on an insert slipped between the staples and displaying the concluding two numerals of the year. Next year we simply print a new insert with a new letter and financials, and with 05 on it, and insert that into another thousand copies of the base document that the printer has kept in storage. Two annual reports for the price of one. That’s worth a banana or two.