What was the last book you bought?
Whatever it was, I have a hunch that it had either a distinctive or descriptive title…
(Catch 22 and Getting Things Done: The Art of Stress-Free Productivity are my last two and I would highly recommend both of them!)
In essence, every e-mail you send has a title too. it is called a subject line and should describe the contents of that e-mail as clearly and succinctly as possible. Yet often, subject lines end up being the most disregarded aspect of the communication. The Subject line is much like the spine of a book, describing the information it contains. I certainly would never pick up a book that had any of the following titles: