Concentricity

ConcentricTypeforms

In 1968, our colleague and Wyman/Whitehouse partner Lance Wyman, created the now famous Mexico Olympics logotype. So memorable, it has become the de facto logotype for the country in many instances. This typeform was informed by the concentric structure seen in Huichol wool thread panels and spiral Pre-Columbian stone carvings. At the TEDx conference in San Miguel de Allende this year the theme of the conference Future Now was titled by designer Lynn Rawden in Ideoma Liner, a typeface designed by the Ideoma Communications Agency, a new typographic interpretation of this cultural reference and an interesting continuation of the theme.

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