One of the great perks of being a designer, particularly of identity and branding programs, is that you become closely involved with some wonderfully interesting people you might otherwise never get to meet. A case in point is with an identity program we are just starting for Brooklyn Friends School. Last week, Ben, Saki, DK Holland and I spent a sweltering but fabulous day visiting the School, and were amazed that the entire building was packed with art projects of a level that was difficult to believe came from lower/middle/upper school students. It was no easy task to choose the three pieces shown here, a puppet, a mosaic, and a mural, from literally hundreds of equally accomplished examples. This work is done by kids just like any others, who, with the proper encouragement and nurturing were capable of achieving extraordinary results. The sad thing is that this is extraordinary where in fact it should be ordinary. All high schools could demonstrate the same achievement and vision if they wished. Art programs, including both the visual and performing arts, cut from one curriculum after another, are an essential element in the development of fully balanced and fulfilled individuals. It is a tragedy that so few other schools in New York or elsewhere aren’t following this remarkable example.